Data protection

Privacy and cookie Policy

This Privacy Policy only applies to the following websites:

www.bachmann.com, configurator.bachmann.com

Other websites connected directly or indirectly with this Website, do not fall within the scope of this Privacy and Cookie Policy. 

Privacy Policy

We are delighted that you have chosen to visit our website and would like to thank you for your interest. The protection of your privacy when you use our website is very important to us. Please take note of the following information about how your personal data are managed:

1.   Data controller and contact

The data controller as defined in the General Data Protection Regulation ("GDPR") is:

Bachmann GmbH
Ernsthaldenstr. 33
70565 Stuttgart | Germany

Tel. +49 711 86602-0
Fax +49 711 86602-34

A BACHMANN Group company

We recommend that you contact our external Data Protection Officer in order to assert your rights, report data protection incidents as well as to make suggestions and lodge complaints regarding the processing of your personal data, as well as to revoke your consent:

Kirchhoff Datensysteme Services GmbH & Co.KG
Vollbrachtstraße 17
D-99086 Erfurt

2.  Scope of application

This Privacy Policy applies to our website which can be accessed under the domain https:// bachmann.com/ ("Website"). It does not apply to the online offerings (ours or those of third-party providers) which are only referred to by a link on the website.

3.  Personal data

Personal data are all information that refer to an identified or identifiable natural person. A natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics is deemed to be identifiable. These specific characteristics reflect the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. This includes information such as your first name and surname, your address and email address, your telephone number and your birthday.

4.  Data processing and legal basis

It is possible to visit our website without providing personal data. We collect, process and use your personal data on our website as follows:

4.1  Data collected when you visit the website

The data specified in Point 5 are processed for technical reasons when you visit our website. This processing is based on our legitimate interest (Art. 6 (1) lit. f GDPR) in managing communication. We take the view that this is also in your interest as the website cannot be displayed in the absence of such communication. You can object to the processing of your data for this purpose at any time with future effect without providing reasons. However, please note that your personal data may still be processed when you visit the website after you have filed an objection, as it is not possible to stop the processing required for technical reasons for individual users of the website or in general. There are compelling legitimate grounds for processing which override your interests, rights and freedoms. If you would like to prevent the processing described above, we kindly ask that you refrain from visiting our website.

4.2  Data deletion and storage duration

Your personal data are deleted or blocked as soon as the purpose of storage ceases to exist. Please note that we may be required to store certain data for the duration of the statutory period on account of statutory storage periods. Data will also be blocked or deleted if a storage period stipulated by the aforementioned standards expires, unless it is necessary to continue storing the data in order to conclude or fulfil a contract.

4.3  Getting in touch by email

If you get in touch with us (e.g. by email), your personal data that your share with us in your email will be stored and processed by Bachmann GmbH. These data are only stored and used for the purpose of responding to your concerns or establishing contact and the associated technical administration. Your data are processed for the purpose of fulfilling a contract or precontractual measures (Art. 6 (1) lit. b GDPR) or we have a legitimate interest in processing, without any conflicting interests of yours prevailing in this respect, as the processing of these requests is in the interest of both parties (Art. 6 (1) lit. f GDPR). Once the request has been processed, we only delete your data or store them insofar as there are legal, statutory or contractual storage periods or further storage is required in order to assert, exercise or defend legal claims.

4.4  Ordering information material

If you request information material from us, we process your data either directly or via service providers commissioned by us in order to execute the action you request (e.g. shipment of our complete catalogue).

Your data will only be stored for as long as stipulated by the relevant statutory storage periods.

4.5  Registering for events

If you are interested in an event we are holding and register for it, we process your data either directly or via service providers commissioned by us for the purpose of organising, running and reviewing the event.

Registration involves a double opt-in process. Once you have entered your data, we will send you a personal verification code that you can use to register.

We may transfer your data to contributors (for participant/attendance management) or to our cooperation partners for the purpose of running the event. Your data will only be stored for as long as stipulated by the relevant statutory storage periods.

4.6  Data required for newsletter subscription

If you subscribe to our newsletter service, Bachmann GmbH will store and process your personal data (e.g. name, address, company and email address) for the purposes of sending the newsletter. Your data are processed on the basis of your consent (Art. 6 (1) lit. c GDPR) or for the purpose of fulfilling the contract (Art. 6 (1) lit. b GDPR). In this case, we will send you advertising information regarding the products, new items, events and campaigns for various product categories associated with our offering on a regular basis.

Dispatch service provider: We use Maileon to dispatch our newsletter and for all information services; the data provided in this context are not forwarded to third parties. MAILEON, a service provided by XQueue GmbH, Christian-Pleß-Straße 11-13, 63069 Offenbach am Main, Germany. Maileon uses cookies, which are text files that are stored on your computer and facilitate analysis of your use of the newsletter. The information generated by the cookie regarding your use of the newsletter (including your IP address) is read and sent to a server in Germany. The newsletters contain tracking pixels. A tracking pixel is a miniature graphic that enables us to ascertain whether a newsletter has been opened or not. This retrieval initially involves the collection of technical information, such as information on the browser and your system, the end device used and the mail client, as well as your IP address and the time of retrieval. This information is used to make technical improvements to the services using the technical data or the target groups and their reading patterns based on their retrieval locations (which can be determined with the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened, which links are clicked on and whether the emails have been successfully delivered. The reading duration is also recorded and this is only done on a target group basis. Although this information can be assigned to individual newsletter recipients for technical reasons, neither we nor XQueue attempt to monitor individual users. Rather, the evaluations help us to identify the reading patterns of our users and to adapt our content to them or to send out different content in line with their interests. We require explicit tracking consent before we can send you newsletters tailored to your preferences. If you have provided this consent, you have agreed to a personal user profile being created on the basis of your data so that websites and newsletters on products, services and market trends can be better adapted to your needs. This allows XQueue GmbH to provide you with information in line with your specific interests. Furthermore, you consent to the recording of your personal usage patterns on websites and in the handling of all emails from XQueue GmbH using cookies and tracking technology. You can revoke your consent to the creation of a personal usage profile at any time. You also have the option of revoking your consent by using the tracking cancellation link in each newsletter.

4.7  Data usage for advertising purposes

For our own advertising purposes, we reserve the right to store your first name and surname, postal address and, provided we have received this additional information from you within a contractual relationship, your job, sector or business name in combined lists and use them to send interesting offers and information about our products. The processing of your data for this purpose is based on the legitimate interest of Bachmann GmbH (Art. 6 (1) lit. f GDPR) in advertising products and services. We assume that you are generally interested in receiving such purely postal advertising. If not, you can object to the storage and use of your data for this purpose at any time with future effect without providing a reason by getting in touch using the contact address provided in Point 1. We delete your data for postal advertising without delay in the event of an objection, unless there is another legal basis for the processing or there are legal, statutory or contractual storage periods or continued storage is required in order to assert, exercise or defend legal claims.

5.  Usage data

For technical reasons, whenever you visit our website, your IP address and other usage data (such as date and time of access, name of the page accessed, amount of data transferred and the requesting provider) may be collected and processed on our server. This is required to perform the communication process requested by you with our website.

Protocol data (server log files)

The provider of the website automatically collects and stores information in what are known as server log files that your browser transmits to us automatically. This includes:

  • IP address and, if applicable, host name of the requesting computer,

  • date and time of access,

  • name and URL of the accessed file,

  • website from which it is accessed (referrer URL),

  • browser used and, if applicable, the operating system of your computer as well as the name of your access provider.

These data are not combined with other data sources, especially other personal data of the user. Temporary storage of the IP address in log files is required for technical reasons and to ensure system security, particularly for the detection of misuse. We also have a legitimate interest in processing data for these purposes pursuant to Art. 6 (1)1 lit. f GDPR. Unique identifiers are sometimes stored in the cookies so that your browser can be identified the next time you visit. The identifiers cannot be used to draw any direct conclusions about your identity. Detailed information on the cookies we use and similar technologies is available in our Cookie Policy (see Point 7).

We delete the data once they are no longer required to attain the purpose of their collection. The IP addresses of users are rendered anonymous.

We process the specified information for the following purposes:

6.  Forwarding of personal data

In principle, we do not forward personal data to third parties, unless this is required to fulfil a contract (for example, transmission of address data to the shipping company for orders); this is otherwise permissible on the basis of relevant statutory provisions or if you have provided your consent.

6.1  We are sometimes supported by service providers in our business processes (e.g. to provide the website or other IT services or for maintenance), who may be exposed to your personal data. They process the personal data at our instruction and exclusively for our business purposes. The service providers are bound to us by processing agreements, which ensure that processing is carried out as instructed. The service providers only gain access to the personal data required to perform the relevant activity. These service providers are specifically prohibited from processing or using your personal data for any other purpose. 

6.2  If other categories of personal data recipients are identified in the course of future data collection, we will inform you of this when this information is collected for this purpose.

7.  Cookies

We use cookies on the website with your consent in order to make your visit to our website more pleasant and to enable you to use certain functions. Cookies are small text files that are stored on your end device. Some of the cookies we use are deleted again once the browser session has ended, i.e. when you close your browser (session cookies). Other cookies remain on your end device and enable us or other service providers to recognise your browser on your next visit (persistent cookies). Further details are available at https://-bachmann.com/cookie-policy 

8.  Use of analysis tools

8.1  Google Analytics

Our website uses Google Analytics, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses cookies (see Point 7), which are stored on your computer and enable us to analyse how the website is used. The information generated by the cookie about how you use the website is usually forwarded to a Google server in the USA, where it is stored. IP anonymisation has been activated on this website, which means that your IP address will be shortened within the member states of the European Union and other countries which are signatories to the EEC agreement. In exceptional cases, the full IP address will be sent to and shortened on a Google server in the USA.

Google will use this information on behalf of the website operator to analyse your website usage in order to prepare reports on website activities for website operators and to render other services for website operators connected to website activities and Internet usage. The IP address collected by Google Analytics from your browser will not be linked with any other data held by Google.

You can prevent cookies from being used by adjusting the relevant setting in your browser. In this case, you will not be able to use all the functions of this website to the full extent. You can also prevent Google from collecting the data generated by the cookie related to your use of the website (including your IP address) as well as from processing your data by downloading and installing the browser add-on to deactivate Google Analytics for your current Internet browser available at https://tools.google.com/dlpage/gaoptout?hl=en.

As an alternative to the browser add-on or in the browsers of mobile devices, please click on this link to prevent Google Analytics from collecting data on this website in future (the opt-out only works in the browser and only for this domain). This will store an opt-out cookie on your device. If you delete your cookies in this browser, you will need to click on this link again.

More information is available at https://marketingplatform.google.com/about/analytics/terms/us/ or https://support.google.com/analytics/answer/6004245?hl=en.

9.  Other applications used

If you provide your consent for this, we will also use retargeting and remarketing services provided by third parties on our website in order to optimise our offering. Data are collected and analysed for the purpose of optimising our advertising and the entire online offering using cookie and tracking technology (retargeting and remarketing).

9.1  Google Tag Manager

For the sake of transparency, we would like to point out that we use Google Tag Manager on our website. This service is used to manage and integrate website tags via an interface. Tags are small code elements that can be used to measure traffic and visitor behaviour, record the impact of online advertising and social channels, set up remarketing and align with target groups, as well as to test and optimise websites. Google Tag Manager only implements tags. This means that cookies are not used and personal data are not collected.

9.2  Conversion tracking Facebook Ads (Facebook Pixel)

The Facebook Pixel is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) for the purposes of retargeting and remarketing. If you visit our website and provided consent for this, a direct connection will be established between your browser and the Facebook server via the Facebook Pixel. This will inform Facebook that you have visited our website and enable us to make our Facebook activities more effective and only display posts or ads to visitors to our website. The Facebook Pixel also allows us to analyse website use and display ads pertaining to content and offers that may be of interest to you. We do not use the Advanced Matching function offered by the Facebook Pixel.

Data are processed using the Facebook Pixel on the basis of your consent and the legal basis of Art. 6 (1) lit. a) GDPR. At any time, you may object to data being collected by the Facebook Pixel and to your data being used for the purpose of displaying Facebook ads or revoke your consent by changing your cookie settings on our website. To control the types of ads shown to you on Facebook, you can visit the page set up by Facebook and follow the instructions provided there regarding the settings for usage-based advertising: www.facebook.com/settings/. You can also use this link to deactivate the Custom Audiences remarketing function. You must be logged into Facebook to do this. Settings are platform-independent, which means that they are adopted for all devices such as desktop computers and mobile devices. Alternatively, you can prevent the Facebook Pixel from collecting data by deactivating the above. An opt-out cookie will then be placed that prevents your data from being collected in future. The opt-out cookie is only valid for the browser used when it is placed and only for our website and is stored on your end device. If you delete the cookies in your browser, you will need to place the opt-out cookie again.

More information on the Facebook Pixel, type, scope, purposes, legal bases and objection options of data processing by Facebook as well as your setting options for protecting your privacy is provided in Facebook’s Privacy Policy at www.facebook.com/about/privacy/ and www.facebook.com/business/‌learn/facebook-ads-pixel.

9.3  LinkedIn Insight Tag for analytics and LinkedIn ads

We use conversion tracking technology and the retargeting function provided by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website if you provided consent. This technology makes it possible for visitors to our website to be shown personalised ads on LinkedIn. It can also be used to prepare anonymous reports on the performance of ads and provide information on website interaction. The LinkedIn Insight Tag is integrated on our website for this purpose. It establishes a connection with the LinkedIn server when you visit this website and are logged into your LinkedIn account at the same time. Please note that, as the provider of these pages, we have no knowledge of the content of the transmitted data and their use by LinkedIn. The information collected by the LinkedIn Insight Tag about your use of our website is encrypted. The cookie is stored in the browser of the LinkedIn member until the member deletes the cookie or it expires (the expiry date is six consecutive months on a rolling basis after the member’s browser last loaded the Insight tag).

Data are processed on the basis of your consent and the legal basis of Art. 6 (1) lit a) GDPR. You can object to your data being collected and used for the purpose of displaying LinkedIn ads or revoke your consent by adjusting your cookie settings on our site. LinkedIn members have the option of refusing LinkedIn conversion tracking and blocking and deleting cookies or deactivating the demographic features at www.linkedin.com/psettings/advertising/. There is no separate opt-out option in the LinkedIn settings for third-party impressions or click tracking for campaigns running on LinkedIn, as all underlying campaigns respect the settings of LinkedIn members. As a non-member, you can also deactivate LinkedIn’s Insight Conversion Tool and interest-based advertising by opting out using the following link: www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

More information on data collection and usage as well as options and rights regarding the protection of your privacy is provided in LinkedIn’s Privacy Policy at www.linkedin.com/legal/privacy-policy.

9.4  Google Ads

We use "Google Ads" (formerly Google AdWords) on our website, which is a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). The browser of the website visitor stores cookies, which are text files stored on your computer that make it possible for the visitor to be recognised when he/she visits websites belonging to Google’s advertising network. Ads can be shown to the visitor on these pages that refer to content previously accessed by the visitor on websites. Google states that it does not process any personal data during this process. According to Google, pseudonymisation is used.

The service is legitimised when a contract is concluded between BACHMANN and Google and you give your consent.

However, if you do not want the Google function to be used, you can always deactivate it by adjusting the relevant settings at http://www.google.com/settings/ads.

Alternatively, you can deactivate the use of cookies for interest-related advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

Further information on Google Ads and Google’s Privacy Policy are available here: http://www.google.com/privacy/ads/.

10.  Online social media presence (Facebook, LinkedIn, Xing, YouTube)

We maintain an online presence with the aforementioned social networks. This serves the purpose of communicating with customers, interested parties and users who are active on these platforms and informing them about our services.

Please note that user data may be processed outside of the European Union. This may result in risks to the user as it may be difficult to assert users’ rights.

Please refer to the privacy policies of the individual websites for information on the purpose and scope of data collection, the further processing and use of data by the specified social networks and the associated rights and setting options for the protection of user privacy.

You can adjust other settings and object to the use of data for advertising purposes in the relevant profile settings of the social networks. Settings are platform-independent, which means that they are adopted for all devices such as desktop computers and mobile devices.

11.  Use of social media plug-ins (LinkedIn, Facebook, Xing, YouTube)

Social plug-ins are used by the social networks LinkedIn, Facebook, Xing and YouTube for the digital offerings. You can use these functions to share specific content with your friends in the relevant social networks or recommend this content. When these social plug-ins are used, personal data may be collected by the relevant social network as described below.

When you access a digital offering in which a social plug-in is integrated, the social network establishes a direct connection with your browser. This informs the social network that you have visited this website with your IP address/device ID. This takes place regardless of whether you are currently logged into the social network or not.

If you are logged into the relevant social network at the same time, the social network will automatically assign your page visit to your profile. If you click on the relevant social plug-in and recommend articles and content, the social network may assign this information to your profile. If you do not want the social network to assign your visit to our websites to your respective user account, log out of the network in question before making use of our digital offering.

Please note that the data collected in connection with the social plug-ins will only be exchanged between your browser and the operator of the social networks. We have no knowledge of the content of the collected and transferred data. In view of this, we recommend that you read the applicable privacy policies of the operators of the social networks specified in the following.

12.  Your revocation, access, rectification, erasure and data portability rights

12.1  Right of objection

If the processing of your personal data is based on Art. 6 (1) lit. f GDPR (processing for the purposes of protecting the legitimate interests of the controller), you have the right to object to processing under the conditions specified in the law, e.g. for reasons arising from your specific situation or in the event of processing for the purposes of direct advertising.

12.2  Your right to revoke your consent

If you have consented to processing, you may revoke this consent at any time with future effect. The lawfulness of the processing of your data until the time of revocation will remain hereby unaffected.

12.3  Right of access

You have the right to request access to the personal data (name, address, etc.) that we have stored about you. Please submit your request in writing using the contact data provided on this website or to our Data Protection Officer.

12.4  Right to lodge a complaint

You can assert your right to lodge a complaint with the responsible supervisory authority:

Baden-Württemberg office:

The State Commissioner for Data Protection and Freedom of Information for Baden-Württemberg

Dr. Stefan Brink
Postfach 10 29 32
70025 Stuttgart, Germany


Königstraße 10a
70173 Stuttgart, Germany

Phone: +49 (0)7 11/61 55 41-0
Fax: +49 (0)7 11/61 55 41-15
Email: poststelle@lfdi.bwl.de

12.5  Right to rectification     

If the data pertaining to you are incorrect or incomplete, you can request that incorrect data are rectified or incomplete information is completed at any time.

12.6  Right to erasure

Please note that we may be required to store certain data for the duration of the statutory period on account of statutory storage periods. Otherwise your data will be erased once they are no longer required for the intended purposes or you revoke your consent and statutory storage periods no longer exist. In the case of data collection for the purpose of preparing the online presence, this occurs at the end of the relevant session.

12.7  Right to restriction

The data subject is entitled to request that the controller restricts processing if one of the following conditions exists:

a. The accuracy of the personal data is contested by the data subject for such a time as to enable the controller to review the accuracy of the personal data;

b. Processing is unlawful and the data subject rejects the erasure of the personal data and instead requests that use of the personal data is restricted;

c. The controller no longer requires the personal data for the purposes of processing, however, the data subject requires them to assert, exercise or defend legal claims; or

d. The data subject has objected to processing pursuant to Article 21 (1) GDPR as long as it is not yet established whether the legitimate grounds of the controller override those of the data subject.

12.8  Right to data portability

You have the right to receive personal data that you have provided us with (based on consent or for the purpose of contract fulfilment) in a structured, common and machine-readable format. In this case, you may also request that the data are transferred to a third party, provided that this is technically feasible.

13.  SSL encryption

This website uses SSL encryption for security reasons and to protect the transfer of confidential content such as requests that you send to us, the website operator. An encrypted connection can be identified when the address line of the browser changes from “http://” to “https://” and by the padlock symbol in your browser line.

If SSL encryption is activated, the data you send to us cannot be read by third parties.

14.  Underage persons

This website as well as the offerings are not intended for persons under the age of 18. They should only transmit personal data with the consent of their parents or guardians.

15.  Amendment of the Privacy Policy

We reserve the right to adjust our security and privacy practices at any time due to the ongoing improvement of our website and offerings, as well as technical development. Please observe the applicable version of our Privacy Policy.


Current status: 23/08/2022

© Kirchhoff Datensysteme Services GmbH & Co.KG



Information on the cookies we use

1. You are not required to accept cookies in order to use the website. However, there may be certain sections and functions on the website that you will not be able to use.
In the following we explain which cookies we use, for what purpose we process your data and how you can revoke your consent to the use of cookies.

2.  We use the following cookies:

First-party session cookies

Session cookies are cookies that originate from us and enable customers to use our website conveniently, for example by saving user settings (e.g. language, saving the contents of the shopping basket). These cookies are deleted automatically from your device at the end of the browser session.

First-party persistent cookies

First-party persistent cookies are cookies that originate from us and are only deleted once a certain period of time has passed.




Owner of this website


Saves the settings of visitors that have been selected in the cookie box of Usercentrics.

Cookie name


Cookie duration

1 year


Microsoft Azure Gateway


Owner of this website


Ensures the optimal distribution of traffic to the various servers on which the BACHMANN website is hosted. Visitors are always directed to the server closest to their location.

Cookie name

ApplicationGatewayAffinityCORS; ApplicationGatewayAffinity

Cookie duration

Will be deleted when you leave the website.

Cookie statistics

We and our partners analyse how our website is used in order to better meet customer needs and offer certain services


Google Tag Manager


Google Ireland Limited


Cookie from Google for managing advanced script and event handling.

Privacy Policy


Cookie name


Cookie duration

2 years


Google Analytics


Google LLC


Cookie from Google for website analyses. Generates statistical data about how visitors use the website.

Privacy Policy


Cookie name


Cookie duration

2 years

Marketing cookies

Marketing cookies are used by third-party providers or publishers to display personalised advertising. They do this by tracking visitors across websites


Facebook Pixel


Facebook Ireland Limited


Used by Facebook to display a series of advertising products, such as real-time offers of third-party advertisers.

Privacy Policy




Cookie name


Cookie duration

1 year


LinkedIn Insight Tag


LinkedIn Corporation


This technology is used for reporting on the performance of our advertisements and for collecting information on website interaction.

Privacy Policy




Cookie name


Cookie duration

6 months

You can manage and delete cookie settings in the browser of your PC or mobile end device.

External media

Content from video platforms and social media platforms are blocked as standard. If cookies from external media are accepted, access to this content will not require manual consent.




Google Ireland Limited


Used to block YouTube content.

Privacy Policy




Cookie name


Cookie duration

6 months