The BACHMANN Group has for the first time published an advertising campaign, which will be used internationally. "The aim of the campaign is to supplement our product-focused communication with emotional elements," says CEO Peter Bachmann.
The campaign is not only supposed to raise awareness among target groups in which the BACHMANN brand has so far been unknown; BACHMANN also wants to position itself more emotionally and closer to its customers.
"In our company, we focus on people, and it is important for us to transport this through our products, our corporate culture and the accompanying communication towards our customers. We want to help people feel comfortable with our solutions – Life Quality is our number one priority ", emphasizes Peter Bachmann.
The campaign itself consists of different motifs, which show people in everyday situations, draw attention to a headline and, in a short text, represent the advertised BACHMANN product itself. "It was important to us to present the advantages resulting from the use of our solutions in an attractive way and to show life situations with which our heterogeneous target group can identify," explains Marco Leicht, graphic designer at BACHMANN. "In addition, the campaign should simply be fun and convey the good feeling with which we want to link our solutions," adds Marco Leicht.