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BACHMANN publishes German catalogue in a new design

BACHMANN German catalogue 2017

Stuttgart, March 28, 2017 The BACHMANN catalogue 2017 for Germany has been completed and will be issued for the first time at the eltefa trade fair from March 29 to 31, 2017, in Stuttgart.

On the one hand, the catalog presents itself in a completely new look. The pages have been redesigned with attention to detail and are now based on the new BACHMANN Corporate Design. "It was important to us to make the overall catalog more modern, fresher and tidier, as well as to increase the user-friendliness for the customer," explains Marco Leicht, graphic designer at BACHMANN. "The various icons that we will use for the first time in this catalog will also contribute to this," adds Marco Leicht.

On the other hand, all the products in the catalogue were brought into a new structure. "We have introduced the sorting by product categories, product families and variants. By doing so, we want to simplify the searchability of our products and solutions as well as to facilitate the orientation in the catalogue. At the same time, we are thus avoiding the doubling of individual products, which were repeatedly represented in our former catalogue due to the market segment structure. " explains Patrick Zimmermann, Head of Product Management at BACHMANN.

Currently the Marketing Communicatoion department is working in the English version of the catalogue which which is planned to be available in early June.

Have a look! You will find the digital version of the catalogue in the section "Downloads"
(so far, only in German)
.

Pre-order your print-copy of the English catalogue here:
catalogue(at)bachmann.com
(Please provide your full postal address.)

 
Facts and figures about the catalogue:

  • Valid from April 1, 2017
  • 1,983 products included
  • Edition 18,000 pieces